We help owner-managed businesses in three areas: bespoke software, AI strategy and exits. We are based in Wivenhoe, Essex, and work across the South East of England. We were founded in 2025 by John & Jaime, with the view that smaller companies should have access to the same quality of technology and strategic advice that large companies benefit from, at a price that works for them.
John King, CFA
Founder / CEO
John spent 20 years in the technology sector, learning what great looks like and how to implement it.
During a decade in investment banking, John was a sparring partner for tech CEOs and CFOs as well as a trusted advisor to the world’s largest technology investors. He then moved into operational leadership, serving as Head of Strategy for a global software company - leading projects in areas like sales & marketing efficiency, pricing, corporate strategy & investor relations. He also ran the process for selling the business - resulting in an exit of over £1bn.
He founded Peatling Group in 2025 with the hypothesis that - allied to the latest tech - he could provide the same high quality advice to small businesses.
John is a CFA Charterholder and holds a Master of Engineering degree from the University of Oxford.
Jaime is an adept salesperson and marketeer: whether it's a social media refresh or an exploration into new sales channels, her creativity and personable approach help companies think outside the box.
As Head of Business Affairs and Company Secretary in her previous role, Jaime also brings to the consultancy an in-depth knowledge of corporate governance and contract negotiation.
Prasanna Krishna brings a passion for smart technology to his role as AI Engineer at Peatling Group. With a Master’s in Data Science and its Applications (Distinction) from the University of Essex and over three years as a Systems Engineer at Infosys, he combines deep technical know-how with a practical, people-first approach.
Prasanna believes the best technology is the kind you barely notice - it just makes life easier. He’s excited to help Peatling Group build exactly that.
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