PRIVACY POLICY Last Updated: January 24, 2026

1. Who We Are Peatling Group Ltd ("we", "us", "our") is a strategy consultancy registered in England and Wales (Company No. 16435470). Our registered office is at 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ. We are the "data controller" of the personal information you provide to us.

2. The Data We Collect We keep it simple. We only collect information that helps us do business with you, including:

• Identity Data: Name, job title.

• Contact Data: Email address, telephone number, business address.

• Technical Data: IP address, browser type (via cookies) to see how people use our website.

• Project Data: Information you share with us during strategic reviews or coaching sessions.

3. How We Use Your Data We use your data to:

• Respond to your enquiries (e.g., setting up a coffee meeting in Wivenhoe or Essex).

• Deliver our services (Strategic Reviews, Sales Build-outs).

• Manage our relationship with you (invoicing, notifying you of changes).

• Comply with legal obligations (e.g., HMRC and VAT reporting).

4. Sharing Your Data We do not sell your data. We only share data with trusted third parties necessary to run our business, such as:

• Service Providers: Google Workspace (email), Xero (accounting), or website hosting providers.

• Professional Advisers: Accountants, insurers, or legal support.

5. Your Rights Under the UK GDPR, you have rights including:

• Access: Ask for a copy of the data we hold about you.

• Correction: Ask us to fix wrong information.

• Erasure: Ask us to delete your data ("the right to be forgotten"). To exercise any of these rights, email John King at john@peatlinggroup.com.

6. Cookies We use basic cookies to make our website work and to analyse traffic. You can adjust your browser settings to refuse cookies, though some parts of the site may not function as well.