PRIVACY POLICY

Last Updated: September 26, 2026

1. Who We Are

Peatling Group Ltd ("we", "us", "our") is a consultancy that builds bespoke software and advises on AI strategy and exits, registered in England and Wales (Company No. 16435470). Our registered office is at 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ. We are the "data controller" of the personal information you provide to us.

2. The Data We Collect

We keep it simple. We only collect information that helps us do business with you, including:

• Identity Data: Name, job title.
• Contact Data: Email address, telephone number, business address.
• Technical Data: IP address, browser type (via cookies) to see how people use our website.
• Project Data: Information you share with us while we work together, including data you give us to build or run software for you.

3. How We Use Your Data

We use your data to:

• Respond to your enquiries (e.g., setting up a coffee meeting in Wivenhoe or Essex).
• Deliver our services (bespoke software, AI strategy and exit advice).
• Manage our relationship with you (invoicing, notifying you of changes).
• Comply with legal obligations (e.g., HMRC and VAT reporting).

4. Sharing Your Data

We do not sell your data. We only share data with trusted third parties necessary to run our business, such as:

• Service Providers: Google Workspace (email), Xero (accounting), and software hosting, database and AI providers (e.g. Vercel, Supabase, OpenAI).
• Professional Advisers: Accountants, insurers, or legal support.

5. Your Rights

Under the UK GDPR, you have rights including:

• Access: Ask for a copy of the data we hold about you.
• Correction: Ask us to fix wrong information.
• Erasure: Ask us to delete your data ("the right to be forgotten"). To exercise any of these rights, email John King at john@peatlinggroup.com.

6. Cookies

We use basic cookies to make our website work and to analyse traffic. You can adjust your browser settings to refuse cookies, though some parts of the site may not function as well.